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While Web 2.0 marketing does not involve any complex technology, it does involve a radical shift in the way organizations think about marketing. The rules of the game have changed drastically and to succeed in a Web 2.0 world, it is important that all of Web 2.0 marketing doctrine is instilled in your organization’s staff.
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The good thing about creating a Web 2.0 marketing compatible website is that you don’t have to overhaul everything completely or immediately. Small changes introduced incrementally can be just as effective.
The following list describes ways in which you can take advantage of Web 2.0 marketing to outfit your website for maximum interactivity.
Introduce yourself and tell [...]

This webcast is for executives and professionals working in “traditional” (non-Internet native) business trying to take advantage of new trends. We’ll explore the underlying organizing principles and success factors in building and executing a Social Web strategy, specifically: * New ways of listening * A focus on relationship building * Creating “Open” strategies

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So do you see a kind of more business 2.0 opportunity there with all these changes and different scenarios…and new ways of doing business?

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Can Web 2.0 improve sales and marketing efforts?
The short of it is the principle that companies will lose their competitive advantage and become extinct if they fail to implement how customers want to do business and how to interact with a customer for a long and profitable relationship.
Yesterday’s marketing messages are getting shot down by [...]