Get more traffic to your website by using this unique social bookmarking service – the first and only of its kind. Take advantage of the high pagerank links that social bookmarking sites have to offer. Learn about the search engine optimization benefits to using this service.

This is the first in a series of McBuzz Blog SEO tips. It shows how to use keywords in your blog so that people can find you in search engines like Google, Yahoo and MSN/Live Search. If you only have time to do a few things to optimize blog posts, do these first! . . . → Read More: Blog SEO Tip – Put Keyword in Title – Social Media Marketing]]>

This is the first in a series of McBuzz Blog SEO tips. It shows how to use keywords in your blog so that people can find you in search engines like Google, Yahoo and MSN/Live Search. If you only have time to do a few things to optimize blog posts, do these first! (SEO, as you probably know, stands for search engine optimization.)

Social media marketing

Social media marketing is a recent addition to organizations’ integrated marketing communications plans. Integrated marketing communications is a principle organizations follow to connect with their targeted markets. Integrated marketing communications coordinates the elements of the promotional mix;advertising, personal selling, public relations, publicity, direct marketing, and sales promotion.^[1] Increasingly also viral marketing campaigns are grouped to integrated marketing communications. In the traditional marketing communications model, the content, frequency, timing, and medium of communications by the organization is in collaboration with an external agent, i.e. advertising agencies, marketing research firms, and public relations firms.^[2] However, the growth of social media has impacted the way organizations communicate. With the emergence of Web 2.0, the internet provides a set of tools that allow people to build social and business connections, share information and collaborate on projects online.^[3]

Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it is coming from a trusted source, as opposed to the brand or company itself.

Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and better customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. With emergence of services like Twitter, the barrier to entry in social media is greatly reduced.

Platforms

Social media marketing which is known as SMO Social Media Optimization benefits organizations and individuals by providing an additional channel for customer support, a means to gain customer and competitive insight, recruitment and retention of new customers/business partners, and a method of managing their reputation online. Key factors that ensure its success are its relevance to the customer, the value it provides them with and the strength of the foundation on which it is built. A strong foundation serves as a stand or platform in which the organization can centralize its information and direct customers on its recent developments via other social media channels, such as article and press release publications.

Software tools

Several companies are now providing specialized tools and platform for social media marketing. Popular tools include:

• Sysomos – Social media monitoring and analytics provider
• Hubspot – Inbound social media marketing
• Klout

A discussion of onlywire.com

Submit To Multiple Social Bookmarking Services [Video]

Blogs 101 aims to provide our viewers with blog implementation, optimization and promotion tactics. Now in Part 3, I will explain social media marketing and outline a selection of strategies for socially marketing your blog.